Get to know the VP of Marketing behind the sounds at Output.
What do you do at Output?
No, but real talk… as the VP of Marketing, I run the team whose ultimate goal is to get people buying, using, and loving – even repping – the badass sounds that we make.
I hate the hard sell, so what my team does is take a step back and consider what we can give back to our community. At the end of the day, whether it’s sharing a captivating video on how your favourite producer chops drum beats, supporting the artists we dig in the studio or at a show, or standing up for creative values that we believe in, I’d consider my team successful if we’ve helped you make music.
What does a day in the life at Output look like?
No one ever tells you that landing a job in the creative industry means that your life is basically 95% emails and 5% innovation. Actually, that’s not true, I also use Basecamp, Google sheets and a tiny calculator shaped like a piano from the dollar store. Or channeling my inner Elton when I can.
“Mostly I’m setting the tone of the day, wrangling other key players in multiple departments throughout the process, and just getting shit done. I am the alpha and the omega of all things marketing.”
"I’d consider my team successful if we’ve helped you make music."
What is the most beautiful sound in the world?
When a tiny baby tries to make a sound and fails. What they end up with is quiet but loaded sigh. This seems totally creepy of me but listen to the first 2 seconds of this instagram baby also called Joey. Just before she laughs - that sound is just the cutest.